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Scotts Base Emulsion
SCOTT'S GUMMIES
Scotts is a 140 YO trade mark with hugely loyal consumers all over the world and key markets in LATAM and SE ASIA. The base Scotts Emulsion, although trusted for generations to give kids their daily dose of Omega 3 AND DHA was losing share because of tastier more convenient products coming into the market.
Scotts Gummies is the first major NPD from Scotts in over 40 years. Containing 100% RDA amounts of DHA in 3 gummies it offers moms and kids a great new tasting format from the most trusted DHA brand.
New 3D structure, contemporised packs visual language and a full connection suite accompanied the launch ensuring the continued grown of this 140 YO trade mark for generations to come.
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