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LUCOZADE ENEGRY
Lucozade Energy has been the UK's leading mainstream energy drink since its switch from a convelesence proposition back in the 80’s with TVC featuring Daly Thompson.
After several year of slow but steady decline where the drink was being seen as a ‘White Van Man’ staple pick me up; the trade mark needed an overhaul and a refresh.
With the creation of a new Brand Marque, upgraded packaging and a positioning linked much closer to 18-24 year olds with strong links into the live music scene and festivals, the re-launched Lucozade Energy firmly reclaimed is relevant youthful proposition
The restage in 2012 moved the brand in to growth for the first time in 5 years, growing ahead of the category.
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