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HORLICKS GROWTH+ ILLUMINATED POSM
Creating standout at the shelf is imperative for all brands, doing so in a busy, cluttered and often very dark Indian store is the difference between success and failure for
To compliment the launch of Horlicks Growth+, we co-developed and re-engineered an ‘Electro Luminescent’ display to dramatically reduce the costs per unit, and create a display that reuses the ‘engine’, creating a cost effective and durable base that can be customised for each and every new launch, or campaign.
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